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Mobi: Development Process for Advanced UI Design for Mobile Devices
Presentation by Aaron Marcus, President, Aaron Marcus and Associates, Inc. (AM+A), Emeryville, CA, and New York City, NY, www.AMandA.com
Wednesday, November 7th, 2001
6:30p - 8:00p
350 North LaSalle, 6th Floor
This presentation will discuss AM+A's research, analysis, and design process in developing advanced user-interfaced concepts of mobile device for Samsung, Korea. The phases included researching technology, culture, business, and user-interface issues, analyzing personas and user scenarios, and designing interactive demos of concepts that were embodied in final product scenarios. AM+A delivered approximately 100 concepts, some of which are embodied in an interactive demo that will be shown. The primary objective was to provide concrete ideas to guide product development staff for devices to be manufactured in 2002-3. This project was featured at a special interest group gathering at CHI-2001, shown at Samsung's booth at that conference, and will be the featured cover articled of CHI's Interactions magazine for January/February 2002.
Aaron Marcus
Mr. Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved full time in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone(tm) at AT&T Bell Labs, programmed virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicatiors as a Research Fellow at the East-West Center in Honolulu. In the early 1980s he was a Staff Scientist at Lawrence Berkeley Laboratory in Berkeley, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense's Advanced Research Projects Agency (DARPA). In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. He was the keynote speaker for ACM/SIGGRAPH-80, and the organizer and chair of the opening plenary panel for ACM/SIGCHI-99.
Mr. Marcus has written over 100 articles and written/co-written five books, including (with Ron Baecker) Human Factors and Typography for More Readable Programs (1990), Graphic Design for Electronic Documents and User Interfaces (1992), and The Cross-GUI Handbook for Multiplatform User Interface Design (1994) all published by Addison-Wesley. For the last five years, Mr. Marcus has turned his attention to the Web, helping the industry to learn about good user-interface and information-visualization design, providing guidelines for globalization/localization, and focusing on challenges of "baby faces" (small displays for consumer information appliances) of ubiquitous devices and cross-cultural communication. Mr. Marcus has published, lectured, tutored, and consulted internationally for more than 20 years and has been an invited keynote/plenary speaker at conferences of ACM/SIGCHI, ACM/SIGGRAPH, and the Human Factors and Ergonomic Society. He is a visionary thinker, designer, and writer, well-respected in international professional communities, with connections throughout the Web, user interface, human factors, graphic design, and publishing industries.
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