Illinois Institute of Technology - Design for the New China Market Conference

Companies who thought it was sufficient simply to understand the China market are finding that there are actually several China markets, each of which needs to be designed for with the same sophistication as the mature markets of the West.

December 1-2, 2005 Beijing

"Best conference I have ever attended. Better than Davos." --Bruce Nussbaum, BusinessWeek

The Design for the New China Markets Conference was an executive forum hosted by the IIT Institute of Design and the State Intellectual Property Office, People's Republic of China. It is intended for leaders interested in the design and development of products and services for China.

Speakers came from both the East and the West, providing a diverse set of perspectives on the issues facing design and innovation in China today.

Press coverage

Conversations about emerging markets with:
Marriott International [pdf, 236k]
Microsoft Hardware [pdf 148k]
Motorola Human Interface Lab [pdf, 132k]
Yahoo! [pdf, 100k]