Schedule

Friday | Saturday

Download the AWF 2005 program (PDF, 40 pages)


12:00 pm
Registration
1:00 pm
KEYNOTE

Elizabeth Churchill, PARC
   
2:00 pm
Break
2:30 pm
Stop Interrupting Me!

John Friedman, Microsoft
Toss the Methodologies

Chris Rockwell, Lextant
Marty Gage, Rocket Surgery
     
3:15 pm
Break
3:30 pm
Play is Hard Work

Michele Chang, Intel
How Social and Cultural Values Guide Play

Christine Chastain, HLB
 
Serious Play

Jody Lentz, thinkwith yourhands
Work Play

Harriett Harriss, Design Heroine
4:15 pm
Break
5:00 pm
Wicked Play

Adam Richardson, frog design
Research-Driven Product Strategy

Michael Kronthal, Yahoo!
 
5:45 pm
Break
6:00 pm
Cocktail Reception