Marketing's Holy Grail:
The Science Behind Word-of-Mouth
Steve Knox, P&G Tremor

Perceived Quality:
Revealing What Matters Most

Steve Herbst, Motorola

Designing for Service:
New Ways to Get at the Heart of Service Experience

Shelley Evenson, Carnegie Mellon University

Eating Our Own Dog Food:
Using UX Methods to Build a UX Business

Lou Rosenfeld, Rosenfeld Media

Alternatives:
Inspiration for the Collaborative Design Team

Jason Severs, Frog Design

TBA

Tania Aldous, Whirlpool

From CommuniTeens to Greyhoppers:
The Social Change and the New Target Groups

Andreas Steinle, Zukunftsinstitut

Research Narrative:
Transfer Through Entertainment

Alec Bernstein, BMW Group DesignworksUSA