Speaker

Maggie Breslin

 



WORKSHOP:

BYOL: Building Your Own (Service) Lab:
Research at the Point of Service

The building block of design research is an interaction and every day companies fail to make use of a prized resource, their access to customers. Mayo Clinic attempted to remedy this situation in 2004 with the creation of the SPARC Innovation Program; part research lab, part clinical pratice. In this setting, real patients see real physicians and their experiences become the foundation for our team of design researchers and strategists to develop the services that will improve how we deliver healthcare. Our experience demonstrates how point of service research can change the way you think about your customers and transform your organization in the process.

Please join us for a workshop in which we’ll help you blueprint your own concept for a service lab and explore the opportunities and challenges involved along the way.

BIO:


Maggie Breslin came to her career as a designer through a love for stories. Her early work in film, television, motion graphics and animation shaped her ideas about narrative and audience and design. A shift towards interactive media provided the opportunity to explore new ways of storytelling, including strategic design for Sony Pictures, game design for The WB and a stint leading a product development team that was responsible for turning elevator pitch ideas into functioning products. Today she is a designer/researcher in the SPARC Innovation Program at the Mayo Clinic where she leads teams in collecting stories and using them to re-imagining how health care services will be delivered. Maggie holds a Masters of Design from Carnegie Mellon University and a BS in Mass Communications from Miami University, Oxford, Ohio.

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