Speaker

Matt Maleska

 



WORKSHOP:

BYOL: Building Your Own (Service) Lab:
Research at the Point of Service

The building block of design research is an interaction and every day companies fail to make use of a prized resource, their access to customers. Mayo Clinic attempted to remedy this situation in 2004 with the creation of the SPARC Innovation Program; part research lab, part clinical pratice. In this setting, real patients see real physicians and their experiences become the foundation for our team of design researchers and strategists to develop the services that will improve how we deliver healthcare. Our experience demonstrates how point of service research can change the way you think about your customers and transform your organization in the process.

Please join us for a workshop in which we’ll help you blueprint your own concept for a service lab and explore the opportunities and challenges involved along the way.

BIO:


Matt Maleska leads a design career shaped by the unpredictable. When a desire to make things took him to RISD to study Industrial Design, it was the lessons in sustainable design and collaboration that proved most inspiring. On a Fulbright Fellowship at the National Institute of Design in India, 9/11 sent him away from the school and out into the community where ethnography and observational research gave access to the informal economies that became the basis of his thesis work. And as a cancer survivor, his interactions with the health care system led him to the belief that perhaps his calling was not in making things, but instead in making moments. Today he is a designer/researcher in the SPARC Innovation Program at the Mayo Clinic using his experiences and the experiences of others as the basis for re-imagining health care. Matt holds a BFA in Industrial Design from Rhode Island School of Design and a BA from Colby College.

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