Organizations need to adapt to thrive in new cultural, economic and environmental landscapes.

New design research methodologies and techniques have increased in response to new business problems. However...

Some of the world’s most significant problems can’t be solved with products alone, no matter how well designed they may be.

In today's marketplace, it's not enough to anticipate where an industry is heading.

The driving principle for design in the new millennium should be about creating deep empathy and connection with the people we design for.

Combining technology with user experience thinking can lead to truly innovative products and business models.

"There are three types of lies: lies, damn lies, and statistics." Thus said Mark Twain. Should we add "Research Findings" to the list?

Can we rely on users to help revolutionize a design solution?

The old characterizations of market target groups – determined by income, education and age –have become irrelevant.

New approaches to service design in a knowledge-based, service-centered society.

How might we identify and prioritize objective attributes underlying user perceptions of product quality?

With so much attention and demand, why is it that marketers continue to miss the mark so often in their efforts to create Word of Mouth?

the role of design research in supporting design investment decisions and in demonstrating the impact of design in transforming companies and creating economic value.

Life has been performing design experiments in Earth's R&D lab for 3.8 billion years. How can we learn from this?

Concept Testing avoids the cognitive homogeny so typical of focus groups. It's an immersive experience that encourages participants to contribute to the design process, individually and in groups.

Concept Testing avoids the cognitive homogeny so typical of focus groups. It's an immersive experience that encourages participants to contribute to the design process, individually and in groups.

The building block of design research is an interaction and every day companies fail to make use of a prized resource, their access to customers.

The building block of design research is an interaction and every day companies fail to make use of a prized resource, their access to customers.