Scheduled to appear

Speakers

 

Tania Aldous

Design director, Global Consumer Design,

Whirlpool

From Strategy to Reality:
Winning the Hearts and Minds of Consumers

Organizations need to adapt to thrive in new cultural, economic and environmental landscapes.

Alec Bernstein

Director, Advanced Communications,

BMW Group DesignworksUSA

Research Narratives:
Transfer through Entertainment

New design research methodologies and techniques have increased in response to new business problems. However...

Dan Buchner

Vice President, Innovation and Design,

Continuum

Resolving Truly Big Problems:
Impacting Global Issues by Design

Some of the world’s most significant problems can’t be solved with products alone, no matter how well designed they may be.

Stuart Karten

Principal,

Stuart Karten Design

Innovate/Resonate:
Tools for Change

In today's marketplace, it's not enough to anticipate where an industry is heading.

Darrel Rhea

Principal / CEO,

Cheskin

Making Meaning:
The Role of Design Research in Designing Deep Value

The driving principle for design in the new millennium should be about creating deep empathy and connection with the people we design for.

Lou Rosenfeld

Founder,

Rosenfeld Media

Eating our own Dog Food:
Using UX methods to build a UX business

Combining technology with user experience thinking can lead to truly innovative products and business models.

Dan Saffer

Experience Design Director,

Adaptive Path

How to Lie with Design Research:
Same Data, Different Findings

"There are three types of lies: lies, damn lies, and statistics." Thus said Mark Twain. Should we add "Research Findings" to the list?

Jason Severs

Senior Design Analyst,

Frog Design

Alternatives:
Inspiration for the Collaborative Design Team

Can we rely on users to help revolutionize a design solution?

Andreas Steinle

Partner & Managing Director,

Zukunftsinstitut Germany

From CommuniTeens to Greyhoppers:
The Social Change and the New Target Groups

The old characterizations of market target groups – determined by income, education and age –have become irrelevant.

Shelley Evenson

Associate Professor / Director of Graduate Studies,

Carnegie Mellon University

Designing for Service:
New Ways to Get at the Heart of the Service Experience

New approaches to service design in a knowledge-based, service-centered society.

Steve Herbst

Senior Manager, Design Research,
Consumer Experience Design,

Motorola

Perceived Quality:
Revealing what matters most

How might we identify and prioritize objective attributes underlying user perceptions of product quality?

Steve Knox

CEO,

P & G Tremor

Marketing's Holy Grail:
The Key Learnings Behind Word of Mouth

With so much attention and demand, why is it that marketers continue to miss the mark so often in their efforts to create Word of Mouth?

Harry Rich

Deputy Chief Executive,

Design Council UK

Trust me, I'm a Designer:
How Design Research Can Influence Businesses, Governments and Policy Makers

the role of design research in supporting design investment decisions and in demonstrating the impact of design in transforming companies and creating economic value.



Workshop Leaders

 

Tim McGee

Biologist at the Design Table,

Biomimicry Guild

Life's Design Principles:
An Introduction to Thinking Biomimetically

Life has been performing design experiments in Earth's R&D lab for 3.8 billion years. How can we learn from this?

Cobie Everdell

Design Analyst,

Frog Design

Alternatives:
Concept Testing at Work

Concept Testing avoids the cognitive homogeny so typical of focus groups. It's an immersive experience that encourages participants to contribute to the design process, individually and in groups.

Jason Severs

Senior Design Analyst,

Frog Design

Alternatives:
Concept Testing at Work

Concept Testing avoids the cognitive homogeny so typical of focus groups. It's an immersive experience that encourages participants to contribute to the design process, individually and in groups.

Maggie Breslin

Designer/Researcher, SPARC Innovation Program,

Mayo Clinic

BYOL: Building Your Own (Service) Lab
Research at the Point of Service

The building block of design research is an interaction and every day companies fail to make use of a prized resource, their access to customers.

Matt Maleska

Designer/Researcher, SPARC Innovation Program,

Mayo Clinic

BYOL: Building Your Own (Service) Lab
Research at the Point of Service

The building block of design research is an interaction and every day companies fail to make use of a prized resource, their access to customers.

 

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