Ben Jacobson, Conifer Research
Ben has nine years of consulting experience, helping clients develop innovative products, services and business models from a user-centered perspective. His strengths lie in developing new approaches to gathering critical insights about everyday user behaviors and working with inter-disciplinary teams to invent better user experiences and successful corporate strategies. Ben founded Conifer Research with a mission to produce evergreen research systems and knowledge bases that leverage the enormous potential of ethnographic research. Ben has a Masters degree in Behavioral Sciences from the University of Chicago and a Masters degree in Cultural Anthropology from the University of Wisconsin-Madison.
Panel Discussion: Design in a Downturn
A discussion moderated by David Armano with Dan Saffer, Jon Kolko and Ben Jacobson
It's often a challenge to sell in research or appropriate design methodologies in the best of times. How do designers make their case in the worst of times? The current business climate is pushing for things like measurable return on investment vs. pie in the sky innovation. Yet good design may be one of the best resources any organization can tap to achieve new efficiencies and better solutions. This multidisciplinary panel will discuss the challenges and business realities of designing in an economic downturn.
Video
Design in a Downturn Panel Discussion, IIT Design Research Conference, 2009 from IIT Institute of Design on Vimeo.
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