Jason Fried, 37 Signals
Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals' products do less than the competition - intentionally. Jason believes there's real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.
Talk: Getting Real
Jason Fried will explain 37signals unconventional, "Getting Real" approach to software and product development. 37signals methods include no user testing, no planning, no functional specs, and no formal processes that are usually considered must-have standards of development.
Video
Jason Fried on Getting Real, IIT Design Research Conference, 2009 from IIT Institute of Design on Vimeo.
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