Kim Goodwin, Cooper
Kim Goodwin is Vice-President, Design and general manager at Cooper, where she leads an integrated practice of interaction, visual, and industrial designers. Kim is the author of Designing for the Digital Age and has led the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper eleven years ago. Kim has led projects involving a tremendous range of design problems, including web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as a speaker at conferences and companies around the world.
Talk: Storytelling in Research
As designers, we strive to create products and services that are more than just usable—we want to engage users’ emotions and appeal to their deepest human instincts. Why not, then, use a fundamentally human communication tool to understand those needs? Kim will discuss the unique power of storytelling in research, both for extracting rich information and for helping an entire company share in your research experiences.
Workshop: Storytelling in Design Workshop
Storytelling isn’t just for research. In design, it serves as a catalyst for the imagination, a tool for exploring system behavior over time, and a way to share our ideas with others even in their earliest form. In this workshop, Kim will lead you through a hands-on exploration of storytelling as a design creation, evaluation, and communication tool. The workshop is suitable for students and experienced practitioners alike.
Video
Kim Goodwin on Storytelling in Research, IIT Design Research Conference, 2009 from IIT Institute of Design on Vimeo.
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