Robert Fabricant, Frog Design

Robert FabricantRobert Fabricant is the Vice President of Creative at frog Design where he leads frog's efforts to expand it's creative offerings into new markets and disciplines. Robert has been with frog since 2001, leading a multidisciplinary creative team in New York in a broad range of initiatives that span product design, interaction design, environments, service design and branded experiences. He has worked with clients such as MTV, GE, Cox Communications, Virgin Mobile, Barnes & Noble, BBC and Humana and designed integrated user experiences for numerous platforms, including handheld devices, in-car information systems, medical devices, retail environments, networked applications and desktop software. He also leads frog's social impact initiatives such as Project Masiluleke.

Prior to frog, Robert led the Research & Development team at Organic and worked as a designer and creative director at @radicalmedia, Microsoft Research and Edwin Schlossberg Inc. He is an adjunct professor at NYU's Interactive Telecommunications Program and the School of Visual Arts. His interactive work has been featured in ID magazine, Wired magazine, the Wall Street Journal and has presented at Pop!tech, SXSW, IxDA and many other industry conferences.

Talk: From Intuition to Influence

Thursday Oct. 1, 9:10 am

User-centered design is the foundation of most design practice and the ground from which Design Research has emerged. At its core is a commitment to understanding user needs and desires and creating experiences that support those needs. As we grapple with the role of design in addressing today's social and environmental challenges designers are increasingly interested in creating experiences that encourage significant and sustainable behavior change. I call this Design with Intent. It shifts the role of the designer from interpretation and support to motivation and influence. And it may also shift the relationship between design and Design Research as we move towards a more activist stance. This talk will examine some new approaches to behavior change that are emerging within the design community and their potential ramifications for the practice of Design Research in the coming age.


Robert Fabricant on Moving from Intuition to Influence, IIT Design Research Conference, 2009 from IIT Institute of Design on Vimeo.