Humans | Interaction | Technology | StrategyA conference on interaction design and business strategy
October 16-17, 2003
at the Chicago Historical Society, 1601 North Clark Street, Chicago, Illinois
Update 10.22.03 - Download presentation slides
Update 10.22.03 - View posters from the poster session
Fees and registration
About the conference
Interaction design is, now more than ever, a critical resource for business strategy. A growing gap exists between companies’ increasing knowledge of technology and taking products to market, and their decreasing understanding of people’s everyday needs and wants for interaction with media, services and physical products, all of which are increasingly embedded with digital interactive technology.
At the Institute of Design, we are building the case for a closer link between interaction design and business strategy, in order to create both better user value, and economic value for the enterprise. In cooperation with ACM-SIGCHI, ID is planning a conference to address this topic - HITS: Humans, Interaction, Technology, Strategy.
We expect a group of 200-300 designers, business executives and others who will lead the teams developing the interactive products, media and services of the future. Keynote speakers will present principles and case studies of how to create offerings that both address the total user experience, and are strategically important to the companies that created them. Informal receptions and meals will provide plenty of networking time.
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