The Changing Nature of Innovation and Design

"D-schools" and why a new type of education is needed now

Schedule

2:30pm		Welcome, introductory comments and plan for the day
2:45		Short presentations by panelists
3:15		Panel discussion
4:30		Refreshments and conversation
6:00pm		Conclude

Panelists and discussion leaders

Larry Keeley		Larry Keeley is a strategist who has focused on creating more effective innovation methods for over twenty years. Larry is president and co-founder of Doblin Inc., an innovation strategy firm known for pioneering comprehensive systems that materially improve innovation success rates, based on user-centered methods and metrics.
Craig Sampson		Craig Sampson is director of IDEO's health care practice and the founder the Chicago office. IDEO works globally helping companies create new products, services, environments, and digital experiences. Craig's areas of knowledge include product planning and marketing, user-centered research and design, materials and manufacturing technology, risk and return analysis, and design and brand strategy.
Denis Weil		Denis Weil is senior director of Innovation Planning at the McDonald's Corporation and is responsible for orchestrating their global innovation pipeline and for leading the discovery of new high opportunity areas through development of customer insights and advanced concepts.
Patrick Whitney		Patrick Whitney is the director and the Steelcase/Robert C. Pew Professor at the IIT Institute of Design. His research focuses on structured methods of user understanding, design & strategy, and creating innovations in emerging markets.

Who Should Attend
Senior managers, designers, engineers and others who lead the innovation and strategy of products, services, brands and other offerings.

Location
IIT Institute of Design
6th Floor
350 North LaSalle Drive
Chicago, Illinois 60610
312.595.4900
directions

Fees and registration
The cost for this event is $75 per person. There are two ways to register:

1) Go to https://payment.iit.edu/item.php?item=300 and pay on-line with MasterCard, Visa, AMEX or Discover. Make sure to include your full contact information on the form.

2) Download and fax back the print registration form (PDF, 40k) to the Institute of Design at 312-595-4901, or mail it with a check to:
Institute of Design workshops, 350 North LaSalle Street, Chicago, Illinois, 60610.

Registrations must be received by April 7th. Registration will not be accepted at the door.

Contact
Frances Waddock
Manager of Graduate Marketing
frances@id.iit.edu
312-595-4927