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Cross-Cultural User-Experience Design: What? So What? Now What?
Aaron Marcus, President, AM+A, www.AMandA.comWednesday, March 8, 6:00pm (reception at 5:30)
Institute of Design, 350 North LaSalle Street, 6th Floor, Chicago
Co-presented by Pathfinder Associates and CHI2
Registration
This lecture is open to the public. Space is limited. The cost is $30. To register, please go to https://payment.iit.edu/item.php?item=293. Or, download the PDF registration form and submit it via fax.
Description
User-experience design is at the top of concerns for product/service user-interface development, especially for global deployment. How do culture differences affect that experience? That question cuts across all platforms (e.g., Web, client-server PCs, mobile, appliances), applications (e.g., productivity, entertainment, commerce), user communities (e.g., professional, consumer), and markets (e.g., office, home, industrial).
Mr. Marcus surveys the issues of cross-cultural communication, introduces culture dimensions, and discusses issues, with examples, that are challenging analysts and designers worldwide. All developers are seeking to embrace this additional set of concerns that impact usability, usefulness, and appeal. Mr. Marcus helps show the way to improved user experience. He has presented this lecture as an invited plenary address at CHI-South Africa 2005; UPA 2005 in Montreal,Canada; the Danube University of Krems, Austria; the Vocational Training Institute in Hong Kong, China; the National Taiwan University of Science and Technology in Taipei, Taiwan; IsraCHI, Herzliyah, Israel; and Bezalel Academy, Hebrew University, Jerusalem, Israel.
See recent coverage in Haaretz, January 26.
Program format
5:30-6:00 - Reception
6:00 - Welcome from Patrick Whitney
6:05-7:00 - Lecture
7:00-7:30 - Questions from the audience
7:30-8:00 - Reception with continued informal discussion
About Aaron Marcus
Mr. Marcus is the founder and President of Aaron Marcus and Associates, Inc. (AM+A). A graduate in physics from Princeton University and in graphic design from Yale University, in 1967 he became the world's first graphic designer to be involved fulltime in computer graphics. In the 1970s he programmed a prototype desktop publishing page layout application for the Picturephone (tm) at AT&T Bell Labs, programmed virtual reality spaces while a faculty member at Princeton University, and directed an international team of visual communicatiors as a Research Fellow at the East-West Center in Honolulu. In the early 1980s he was a Staff Scientist at Lawrence Berkeley Laboratory in Berkeley, founded AM+A, and began research as a Co-Principal Investigator of a project funded by the US Department of Defense's Advanced Research Projects Agency (DARPA). In 1992, he received the National Computer Graphics Association's annual award for contributions to industry. He was the keynote speaker for ACM/SIGGRAPH 1980, the organizer and chair of the opening plenary panel for ACM/SIGCHI 1999, and the closing keynote plenary speaker for UPA 2005, the Usability Professional's Association's annual conference. He is the Editor-in-Chief of User Experience (UX), Editor of Information Design and Document-Design Journal, and is a regular columnist of Interactions. He is also on the Editorial Boards of Visible Language, Universal Access, and the International Journal of Human-Computer Interaction.
Aaron Marcus and Associates, Inc. (AM+A)
1196 Euclid Avenue, Suite 1F
Berkeley, California 94708-1640, USA
Tel: +1-510-601-0994, Fax: +1-510-527-1994
Aaron.Marcus@AMandA.com
http://www.AMandA.com
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