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Making Meaning - the Heart and Soul of Innovation
Darrel Rhea, CEO, CheskinThursday, April 20, 6:00pm (7:30 reception)
IIT Institute of Design
350 North LaSalle Drive, 6th Floor, Chicago
Registration
This lecture is full to capacity. If you would like to be put on the waiting list in case space opens, please contact us at events@id.iit.edu.
Description
Business success is increasingly more reliant on growth fueled by innovation, but where should companies be looking for inspiration?
By consciously evoking meaningful experiences for their customers, companies can design products and services that create more value and achieve lasting strategic advantages over their competitors
Please join Cheskin CEO Darrel Rhea, author of Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, as he discusses meaning-driven innovation, with real-world examples and a plan for action.
About Darrel Rhea
Darrel Rhea is CEO of the innovation consulting firm, Cheskin. Over the past 25 years he has influenced the design of thousands of products and brands for many of the world's leading companies. Darrel is a contributing columnist on innovation for BusinessWeek Online and was featured in Malcolm GladwellÕs book, Blink. Rhea is a frequent speaker to senior executives at U.S. and international conferences and at leading corporations including Microsoft, Pepsi, Herman Miller, Kraft, Motorola, General Mills, Andersen Windows, Procter & Gamble, 3M, Pillsbury, Frito-Lay, AT&T, and Hewlett-Packard.
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