Institute of Design Strategy Workshop

March 1, 2005, 2:30pm - 6:00pm
Pan Pacific ballroom, 500 Post Street, San Francisco, CA Cost: $100

SOLD OUT

As of February 23, this workshop is sold out. If you would like to be added to our waiting list, please contact us.

Overview
Themes like "total user-experience" and "reliable methods of innovation" are becoming important to business, and business leaders are increasingly looking to design to help in these areas (for an example, see this recent article in Business Week). The challenge for both designers and business managers is to find methods and frameworks for bringing the two groups together. To meet this challenge, there needs to be an increase both in business leaders' expectations of design and in designers' abilities to link the creation of user value to the creation of economic value.

This program will bring together designers and managers from engineering, marketing and other fields who want to help identify ways that design can be used in a more strategic way than it normally is. It will start with short presentations and panel discussion covering a range of topics, including:

Design and entrepreneurship

Designing services

Designing the business

Educating executives about design

New initiatives from the business press and associations

A new joint publication between IIT and I.D. Magazine about design and strategy

These will be followed by a workshop where participants will contribute ideas that can help design practice, design education and the people writing about design. These ideas will be captured and shared with the participants and others who can make use of them.

Program Content

2:30pm		Welcome, introductory comments and plan for the day
2:45		Short presentations by panelists
3:15		Panel discussion
4:00		Workshop
5:00		Refreshments and conversation
6:00pm		Conclude

Panelists and discussion leaders

Peter Coughlan		Peter Coughlan is a practice leader at IDEO, where he leads IDEO's Transformation Practice, a group that specializes in helping organizations learn design thinking and design methods through deep collaboration with clients to design new products, services, and experiences, as well as the organizational structures needed to routinely deliver those experiences.

Rob Forbes		Rob Forbes is the founder and design director of Design Within Reach, a global retailer whose mission is to provide easy access to well-designed furnishings traditionally found only in designer showrooms.

Bill Hill		Bill Hill is president and founder of MetaDesign San Francisco. Building on his background in graphic design, he focuses on building identity and corporate communication systems for global businesses. Utilizing fundamentals of human centered design, he has led projects for clients including Eli Lilly, Palm, Adobe, Sony, Ernst & Young, HP/Agilent, and The Ocean Conservancy. Prior to founding MetaDesign San Francisco, Bill was director of graphic design at IDEO Product Development.

Clement Mok		Clement Mok is a designer, digital pioneer, software publisher/developer, author, and design patent holder. A former creative director at Apple, he founded multiple successful design-related businesses -- Studio Archetype, CMCD and NetObjects. Most recently he was the Chief Creative Officer of Sapient, and the president of AIGA. Currently, he is Global Director of Design Planning and CEO of CMCD Visual Symbols Library, and an independent consultant on a variety of product development projects.

Patrick Whitney		Patrick Whitney is the director of the Institute of Design, Illinois Institute of Technology, and is the Steelcase/Robert C. Pew Professor of Design. He has published and lectured throughout the world about how to make technological innovations more humane, the link between design and business strategy, and methods of designing interactive communications and products, and has consulted and conducted executive programs for numerous corporations, including Aetna, Texas Instruments, McDonald’s, and Zebra Technologies.

Who Should Attend
Experienced managers of products, services, and brands; product and communication designers and planners who are interested in strategic innovation.

Location
Olympic Ballroom
2nd Floor
Pan Pacific San Francisco
500 Post Street
San Francisco, CA 94102
415 771 8600
http://sanfrancisco.panpacific.com/

Fees and registration
$100 per person

To register:

Download and fax back the print registration form (PDF, 70k) to the Institute of Design at 312-595-4901, or mail it with a check to:
Institute of Design workshops, 350 North LaSalle Street, Chicago, Illinois, 60610.

Registrations must be received by February 25th. Registration will not be accepted at the door.

Contact
Niti Bhan
Director, Graduate Recruiting
niti@id.iit.edu
312-595-4900

Modified: Thursday, 24-Feb-2005 13:48:37 CST