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As
an introduction of the content of the conference and the specific interests
of the speakers, we are publishing newsletters containing articles and
interviews. Read more below. |
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Read interviews and articles from speakers
in the conference newsletter. read
more
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ApproTEC co-founder Dr. Martin Fisher joins speakers list. FIND
OUT MORE
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ISSUE 1
Design’s value to business
is becoming increasingly evident as companies find themselves
competing in new and unfamiliar markets, looking for ways
to create new offerings that are more valuable and compelling
for customers, and harder for competitors to duplicate.
In this issue of the Institute of Design Strategy Conference
newsletter, we’ll examine the existing and emerging
contexts in which design capabilities generate high value
for the enterprise. We’ve gathered input from three
speakers at the upcoming conference, who share their insight
into generating greater customer value and economic value
from the application of design.
INTERVIEW:
JOHN ZAPOLSKI
An interview with John Zapolski, national AIGA board member
and expert in the design of human-centered products, systems,
strategies, and decision-making structures.
READ INTERVIEW
EXCERPT:
VIJAY KUMAR
An excerpt from the writings of Vijay Kumar, Associate Professor
at the Institute of Design, IIT
READ ARTICLE
INTERVIEW:
MATS LEDERHAUSEN
An interview with MAts Lederhausen, Managing Director of
McDonald's Ventures
READ INTERVIEW
Edited by Brandon Schauer and Vincent LaConte |
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