Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer's daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.
Now in its third year, the Institute of Design Strategy Conference continues to work to build a stronger bridge between design and business strategy. See what we were up to in 2005 and 2006 , and also check out our December 2005 Design for the New China Markets conference in Beijing, which focused on issues related specifically to design and strategy for the rapidly emerging Chinese market.
We hope you can join us!
About the Institute of Design
Since its founding as the New Bauhaus in 1937, the Institute of Design (www.id.iit.edu) has grown into the largest full-time graduate-only design program in the U.S., with over 125 students from around the world. The school offers professional Master of Design degrees in communication design, design planning, design research, or product design; a dual Master of Design / MBA degree program with the IIT Stuart School of Business; and the Master of Design Methods, a nine-month executive program in design methods for innovation. The Institute of Design created the country’s first Ph.D. design program in 1991, helping pioneer the development of an international community of basic research in design methods.
