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The Strategy Conference community site provides a global venue for discussion and engagement before, during and after the event.

Send your feedback, comments or suggestions to events@id.iit.edu


Photos: http://www.flickr.com/photos/tags/idsc2008/

Fellows
Fellows are a group of design, business and innovation leaders invited to attend the conference as honored guests, often hosting a lunch discussion (see below). Their participation adds tremendously to the event.

Eric Chan
ECCO Design, President

Ric Grefé
AIGA, Executive Director

James Hackett
Steelcase Inc., President & CEO

Austin Henderson
Pitney Bowes - Business Solutions, Director, Research and Strategy

Tom MacTavish
Founder, Interaction Design Strategies, LLC

Russell and Natalia Redenbaugh
Kairos Inc., Co-founders

Jan Stael von Holstein
Network with a Silver Lining, Chairman



Lunch discussions
During the lunch break (12p-2p) on both days of the conference, attendees may sign up for informal roundtable discussions on a variety of topics, led by other attendees, speakers and Fellows. The first sixty registrants may pre-register for these discussions; otherwise, signup is on a first-come, first-served basis.

The current pre-defined discussion topics include the following. Pre-registration for you lucky first 80 will be announced soon via e-mail.



1. China: What is happening next?
Many changes are happening in China, and so quickly that it is hard to grasp it all, no matter if you are in the center of activity or on the outside looking in. We will also discuss the initial steps being taken to combine Eastern and Western philosophies as a platform for design and innovation.

Jan Stael von Holstein, topic leader
Jan is a frequent (even perennial) guest at the ID Strategy Conference, as well as ID's 2005 Design For The China Markets conference in Beijing. He was a recent guest professor at Tongji University in Shanghai, where he developed new courses in design planning and brand strategy. Jan will give you an inside view on activities in China's academic circles and the fast pace of the Chinese economy, which is fueling research innovation and design development throughout the country.


2. Designing Evolvable Systems for Life in a Changing World
We live in a changing world. Also, we apply our systems in places not anticipated in their designs. Therefore the systems we employ in interacting with this world must be adjustable in order to address this diversity and these changes. Although some of this adjustment can be left outside the technology to be handled by the users, as designers of technology we should challenge ourselves to create technology that can aid in helping people evolve their systems to track the world. This discussion will address issues and possible solutions arising from designing and living with evolvable systems, particularly issues concerning the interest and capability of large corporations to deal with change and diversity.

Austin Henderson, topic leader
Austin Henderson's 40-year career in Human-Computer Interaction includes user interface research and architecture at Bolt Beranek and Newman, Xerox research (both PARC and EuroPARC) and Apple Computer, and strategic industrial design with Fitch. Currently, Austin is Director of the Systems Laboratory in the Advanced Concepts & Technology group of Pitney Bowes, where he is developing technology in use in collaboration with the business units and users.


3. Interaction Design
Part of the magic of the ID Strategy Conference is the annual convergence of design and business experts who are passionate about understanding and preparing for the future. Let's assemble for a lively discussion focused on the strategic future of Interaction Design. What social, business, technological,and design trends will impact the future of interaction design? Do we have sufficient concepts, vocabularies and tools to anticipate and design richer and more complex interactions? What methods and processes need to evolve to respond to that future?

Tom Mactavish, topic leader
Tom has extensive experience in creating novel and engaging user experience solutions by applying user-centered design principles and incorporating emerging interaction technologies. He created Interaction Design Strategies, LLC following more than 30 years of research and development experience with Motorola and NCR Corporation as an executive leader in their research laboratories. He's also an active member of the HCI research community, and has spoken at many industry conferences and forums such as ACM SigCHI, the Institute of Design's Strategy Conferences, Product Development and Management Association Conferences, and the Consumer Electronics Association annual conference. He has served on the advisory board for the IIT Institute of Design Tangible Knowledge Consortium, the advisory board for Georgia Tech's Graphics, Visualization, and Usability Center WWW Survey Council; and as liaison to the Massachusetts Institute of Technology Media Lab and the Georgia Institute of Technology.


4. Measuring the Value of Design
A beautiful design is the goal for many designers. Corporate executives, however, think in terms of rates of return. We will discuss soft metrics for estimating the rate of return of "good" design. We will explore questions like: What metrics can demonstrate the value of design? How do these metrics influence the design process? Should designers think like CF's and CFOs think like designers?

Russell Redenbaugh, topic leader
Russell was a partner in Cooke & Bieler, Inc., a Philadelphia based investment management firm from 1969 to 1999. While there he helped grow the business from $125M to over $6 billion in stock and bond assets. Along the way he served as a security analyst, portfolio manager, Chief Investment Officer and economic strategist. Mr. Redenbaugh also served as a Commissioner of the U.S. Commission on Civil Rights for 15 years before resigning in 2005. In 2003, 2004 and 2005 he won the gold medal in the World Jujitsu Competition held in Brazil.


5. The Designer of 2015
What will we expect of the designer of 2015, with design strategy overcoming craft as the critical source of value that design contributes to the economy and to social solutions? What are the attributes and competencies? And how will we prepare them? AIGA, the professional association of design, has sought to develop the models that will guide curricula and the organization of studios. This discussion will reveal thoughts from designers nationwide and seek your opinion.

Ric Grefé, topic leader
Richard Grefé is the executive director of AIGA, the professional association for design. He is generally involved in all of AIGA’s activities, although his major contributions are in strategy, formulating new initiatives to enhance the competitive success of designers and advocating the value of design.