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Toothpicks & Logos: Design in Everyday Life

by John Heskett. Oxford University Press, June 2002


Buy the book at Amazon.com
  In Toothpicks and Logos, John Heskett illuminates a subject as vast and complex as human life itself, ranging from the earliest found implements in our history--the stick, the shell, the cupped hand--to modern advertising logos, software interfaces, and even the lowly toothpick. Heskett examines architecture, multimedia, computers, software, and even the role of government in influencing design trends, and he offers fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future as a way of humanizing new technology.

Press coverage of Toothpicks & Logos on NPR and elsewhere

Upcoming lectures and book signings:

Thursday, March 27, 2003
Cloud Place
647 Boylston Street, Boston, Massachusetts
Lecture: 6:30-7:30
Reception and graduate study info session: 7:30-9:00

The response to the Toothpicks & Logos Boston lecture has been overwhelming and unfortunately, it's full to capacity. If you'd like to add your name to the waiting list, send email to the RSVP below. If there are any cancellations, you will be contacted 2-3 days before the event. If you have already received confirmation of your RSVP, a spot has been reserved for you. (posted 03.11.03)

Thursday, April 10, 2003
Conde Nast Publications
4 Times Square, New York, New York
Lecture: 6:30-7:30
Reception and graduate study info session: 7:30-9:00



RSVP:
312-595-4927 or
niti@id.iit.edu.
Space is limited.


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