// engageID // 01.28.04
the institute of design bi-weekly newsletter



--> id news
--> student activities: Time to Vote!
--> special feature: Internship Search
--> of interest: Who is Rachel Smothers?, Curriculum Changes, Marcia Ball, Local Gym Review, Photo Studio Makeover
--> internship spotlight: Jenny Fan: TODA, Megan Fath: Steelcase
--> student projects: SongSeek


Welcome back Everybody!

Hope you will enjoy a fresh serving of our engageID newsletter . . . now online!
Thank you, Lucas and Vince, for making this possible. This will enable everyone to maximize their mailbox space. Also, archived newsletters will be available for viewing from the ID web site.

So let’s put on our snow boots and get started on a great new semester!
- engageID posse.




--> id news


West Coast Open House
Saturday, February 7, 2004, 2pm-4pm
MetaDesign, 350 Pacific Avenue, 3rd Floor, San Francisco, California
www.metadesign.com

Chicago Spring Open House
Thursday, March 4, 2004, 6pm-8pm
Institute of Design, 350 North LaSalle Street, 6th floor, Chicago, Illinois
www.id.iit.edu

Prospective students are encouraged to join us for one of our regular Open Houses. Learn more about the MDes ,MDM , and PhD programs, and find out which one is right for you. Get the perspectives of students, faculty, staff and alumni, or chat one on one with a faculty member to discuss your future plans. Refreshments are on us.

RSVP to design@id.iit.edu or call Graduate Admissions at 1.312.595.4900.

Tours and Interviews
School tours and on-site interviews with faculty and admissions staff can be scheduled by contacting Graduate Admissions at design@id.iit.edu or 312-595-4900.

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--> student activities

Time to Vote!

A sincere thanks to all the people that showed up for Monday’s IDSAB meeting; it meant a lot to those of us who work at this thing. Even if you just come for the food and open your ears we appreciate it. Anyway, if you were there you know, we having the first annual vote today (Wednesday, January 28) for representatives of each of the four committees. This person will be responsible for organizing and managing the group activities and will serve as a liaison to the faculty / staff member the team is appointed. We look forward to strong communication with the administration and to a year of getting great things done with our money and effort.

SO!! Take a few minutes of your time to go to http://www.custompixel.com/idsab/ and vote for who you think can best facilitate the spending of your money. A BIG thanks to Doug VanderMolen for building the voting apparatus.

- Phillip LaFargue II

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--> special feature

Stress and more Stress: the Great Summer Internship Search

One of the most stressful events I remember going through last Spring was trying to find a summer internship with no prior design experience. My advice? Start Early.

I myself didn't follow this advice, which led to a harrowing internship search experience. Some other students, such as Sara Cantor, Lucas Daniel, Cobie Everdell, Jon Friedman, Rachel Hinman, and Julie Guinn, did receive summer internship offers from RecruitID; I'm sure they'd be happy to talk to you about their own internship experiences.

In any case, in late April, I ended up pulling together a portfolio, burning it on about 10 CDs, and sending it to companies I admired and would want to work at. I compiled this list of companies by looking through ID magazines's annual directory, looking at company advertisements, poring over design web sites like core77.com and coroflot.com, and limiting myself to companies in cities that I would actually consider working in over the summer.

After about a month, I received responses from three companies: IDEO in Boston, 1100Architects and TODA in New York. When mid-May came and I still didn't have any clear offers, however, I bought myself a ticket to New York and planned on crashing at a friends' and waitress if nothing worked out. After a great interview with TODA the day after arriving in New York, I was offered a 10-week internship with their product development team. It is a small but dynamic company in the Tribeca district of Manhattan, with an excellent if small portfolio, and several products placed in the MOMA store. I was psyched!

To find out about my summer with TODA, read my write-up in the internship spotlight below. Meanwhile, check them out: www.TODA.net. The brainstorming session for the Kristall ads was abruptly interrupted by a sudden blackout—the great NY blackout of 2003. Unfazed, we simply moved onto icy beers on the sidewalk…

- Jenny Fan

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--> of interest

Who is Rachel Smothers?

Rachel Smothers is the new Graduate Program Coordinator. She comes to us from Hearst Magazines, where she worked on SmartMoney Magazine as an Advertising Sales Coordinator for four and a half years. She has a Masters in Training and Development and a Certification in Curriculum Design and Development.

As the new Graduate Program Coordinator, Rachel is here to help students with admissions and student services. This entails everything from the application process prior to arriving at the Institute of Design to registration issues, add/drop issues, certification letters for enrollment verification, UPasses, and forms for graduation. She is eager to help students resolve any issues that may arise and would like to keep an open dialogue between the students and staff. Rachel is here to make sure everything runs smoothly behind the scenes. The last thing she wants students to worry about is whether they are registered for a class or not. Students should be able to focus on what they want to learn and the quality of education they receive instead of being concerned with administrative issues.

If you have anything you’d like to discuss with Rachel, feel free to contact her with any questions or comments.
rachels@id.iit.edu
(312) 595-4906

- Christine Choi

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GRIMES MEETING ON CURRICULUM CHANGES or
How I learned to stop worrying and love the 54-credit hour minimum

To address questions and concerns about the announced changes in the ID curriculum, John Grimes held an open meeting for students on last Thursday (January 22). He discussed three major changes: (1) The reduction in the minimum credits required, (2) the option for a “trackless” program, and (3) the option to not pursue Demo.

As you know by now, the minimum credits for graduation with a Masters of Design degree has been reduced from 64 to 54. John explained that the original minimum was established to create a very high bar for the Masters program relative to comparable design programs. However, this requirement was having adverse affects on student performance including the quality of work and completion of work (i.e., a student was overheard saying, “I love the reading list… I hope to get to it after graduation”).

Another concern was that the 64-credit requirement required students to schedule an average of 16 credits per semester within the 18-credit IIT maximum. Therefore, this relatively small window for scheduling mishaps increased the risk of students not graduating on time. John was forthcoming that graduating in two semesters benefited student and faculty as students needed to return to the workforce, get great high-paying jobs with disposable income, and in turn sponsor huge endowments at the school.

The new 54-credit minimum requires an average of 13.5 credits per semester, although a student can still take a maximum of 18 credits per semester. Another benefit for students is the possibility to use these additional credit hours for coursework outside of ID (e.g., at Stuart or the IIT main campus).

The trackless program reflected desires of both current students and the potential employers to develop specializations not addressed by the current program. Interaction design was cited as one of the potential foci of the trackless approach, which should incorporate interesting “clusters” of ID classes and neighboring schools. Those interested in a trackless program would have to propose the coursework to faculty and have it approved. John said he expected 80% or more of Masters students to remain on one of the currently offered tracks.

Demo is now optional. Some students who have had extensive project experience in the past may find it more valuable to pursue more focused content in other classes. Other students following a trackless program probably will not find Demo applicable to their focus. In these cases, the credits supplied by Demo must be replaced by credits in other coursework.

Overall, John expressed a very open attitude about the changes, stating that “no one’s going to get screwed by this.” Should you have any questions about the changes, John has offered for any questions to be emailed to him, johng@id.iit.edu

- Brandon Schauer

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Marcia Ball Sings the Blues: Brandy Fowler's Popularity Skyrockets

Brandy Fowler's mom, Marcia Ball, is a Grammy nominated contemporary blues singer and piano player. When Brandy told us that, my first reaction was 'so what?' followed by 'I guess that's cool.' And then I went on with my day, thought about other things, and forgot about it.

But Brandy is way cool. Her popularity at ID has skyrocketed. And she has her mom to thank for it. This past Saturday, a few ID students headed over to Berwyn to see Marcia Ball play at Fitzgerald’s Nightclub. Her music was soulful, energetic, and fun. Marcia, and her four-piece backup band, play some of the best down home dirty blues I’ve ever heard. They mix in some Zydeco and Louisiana rock to give a unique twist that has earned her a solid fan base over her 20+ year career.

We danced, we clapped, and we hollered. But at the end of the evening, the true star was Brandy, who through family ties can enjoy a celebrity at ID she’s never before known. Next time you see Brandy, tell her how cool she is and ask if she wants to hang out sometime.

And, oh yeah, here’s more about her mom:
http://www.allmusic.com/cg/amg.dll?p=amg&uid=UIDCASS80401261855451377&sql=Bbyh9kept7q7n

- Lucas Daniel

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Good Local Gym

If you’re looking for a good place to blow off some pent up school stress, consider the Lakeshore Athletic Club Illinois Center. Located at 211 North Stetson (Lake & Stetson, one blk. East of Michigan) the gym is pretty close to school, and well worth it. I can honestly say it’s the best gym I’ve been to. And if you think I’m spinning my yarn, then check it for yourself. They have 7 stories. In the center of this is a huge climbing wall (biggest I’ve seen), 5 squash courts, all kinds of classes spread over 4 large rooms, lots of free weights and weight machines, a running track, basketball court, tons of all kinds of cardio machines, internal pool, top deck pool (roof, for the warm days), a spa, lots of lockers. There’s just a ton of space in general, it’s very well put together and well maintained. Check their site...
http://www.lsac.com/illinoiscenter/

If you want to check it for yourself, see me, Lucas Daniel. I’ve got some complimentary passes.

I talked to the gym about a discount rate, but it wouldn’t make much difference (only 5% off). My recommendation is get a partner and take advantage of the family plan. It comes out to only $90/month. In return for signing up more students at ID, I’ve arranged for them to waive the enrollment fee, and they’ll give us that are already there a month free. So if you’re interested, hit me up with an email, ldaniel@id.iit.edu.

- Lucas Daniel

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Photo Studio Makeover

The photo studio on the sixth floor has undergone extensive cleanup and setup. The status of this studio had been on tenuous ground since the termination of the photo track; the space and equipment had been in disarray and some of the space co-opted for use as storage. Recent efforts to make this a useable space include cleaning out the clutter and making sure all existing equipment is accessible and functioning. There are now a substantial number of different lights, scrims, color backdrops, and a usable tripod.

The goal is that the studio will eventually have two defined stations: a tabletop area and a full-length area for full body and group shots. Currently the one main station with the paper backdrop is out of scale for most of the product shots that are being taken. To that end a sweep has been created that allows for better quality product shots. Also under discussion is making use of the ceiling grid (which is designed to hold lights) and having a more robust set of equipment including a softbox and better diffusers.

The Foundation photo class made good use of the studio and it was noticeable that a fair number of other individuals did as well. Many thanks to all who helped with the effort: Bray Ficken, Angelo Frigo, Brandy Fowler, John Grimes, Emmanuel Niragira, and Laura Patterson. Should you have further suggestions the InsideID committee probably would be a good place to start.

- Taylor Lies

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--> internship spotlight

The Six-foot Ball, Candle-lit Massages, and Kayaking on the Hudson: A Summer with TODA


The work doesn’t necessarily make the man, but it sure does affect his quality of life. This thought ran through my head one morning this past summer as I pulled on a strapless dress and slipped into sandals before hopping on the subway to work. My other thought? This summer rocks!

Sure, this was partly because I was back in New York, hanging out with old friends in the city I will probably always feel the most comfortable in, but it was also in large part due to my internship.

During my 10-week stint at TODA, I worked with the head of the design department and another TODA product designer on a bed frame for an Italian furniture company, conducting research on various bed frame constructions, building working prototypes, sourcing materials, rendering iteration after iteration in Rhino, and helping to assemble a client prototype composed of laser-cut styrene and aluminum pieces. My first day at work, they tossed me into the shop and told me it was all mine. My third day, I sliced about a quarter-inch sliver off my left thumb with an exacto knife, and was officially welcomed into the TODA club.

Although the bed frame was my main project of the summer, I also helped construct a six-foot, rotating “Beach Ball” for the annual TODA Summer party and three full-scale foam core cosmetics booths for an American sportswear brand. Additionally, I worked on a bath accessories project for a Canadian home accessories company, where I was able to participate in the ideation process and give input about the forms and materials used to construct the pieces. Through these processes, I became not only extremely proficient in the shop, but also a better Rhino monkey than I thought possible.

In the end, though, it was the people who made the experience so great. The small, intimate, quirky crew quickly won me over with their intelligence and humor; Marcos, one of TODA’s founders, initiated a TODA summer surprise, where every week someone was responsible for planning a surprise for the office. One week, my supervisor Joni baked feet-shaped cookies and brought materials for us to construct our own shoes, while another week someone brought a masseuse, who set up scented candles and a massage table in the conference room. My favorite surprise of all, though, was when Leslie, the receptionist, arranged for us to go kayaking on the Hudson River after work. As I rowed across the sunset dipped waters, I thought to myself, thank god I’m not waitressing right now.

Pictures

The Contour Bowl, one of TODA’s first products



Constructing a prototype with Joni


Making the 6-ft “TODA Beach Ball”



Our homemade shoes – my sandals are on the top right corner

- Jenny Fan

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Megan Fath: Steelcase

What I Did on my Summer Vacation (word of warning: this assignment is what happens when one sits next to Phillip at a restaurant)…

This summer (thanks in part to the fabulous recruiting event held in the spring semester at ID) I was brought on as an intern with Steelcase’s research and development group called WorkSpace Futures. The department has several internal divisions- two of which have several alumni from ID. The people that work in the WorkSpace Department are a rich (and savvy) group of former architects, space planners, interior designers, product designers, and researchers…and they all are becoming advocates of the methods taught at the Institute of Design. So, no need to make a Heskett-esque case this summer for user-centered practices- it is pretty much understood and emphasized in their internal research department.

While camped out in Grand Rapids, I was involved with two projects. The first project was a research exploration. The project had already begun several months prior and will continue for several more. During the summer months, the team was transitioning from the secondary research stage to primary observational research. After some initial speed reading to get up to speed with their secondary research (and familiarize myself with the project), I took part in observation at several of the selected sites- including a trip to New York City. The observation and synthesis phase was typical of ID- the group coming together with tons of data and trying to boil it down to the key insights. The other project I participated in was an internal communications project. I worked with the research group to conceptualize a communications system for them to share their research with other Steelcase departments. The study included a proposal for information formats, outputs, and architecture. As part of this effort, I also helped out the group- teaching them new software, pointing them to great examples of information design and advocating fonts. And in case you are wondering, I stayed true to my principles and protested the use of PowerPoint and arial (taking on my personal mission one company at a time).

Highlights of my summer would include the trip to New York City…we were flown out in rock star style (corporate jet, swanky hotel and all). Bizarre events included the tornado warning in an all glass building and the power outage that shortened my last day.

www.steelcase.com

- Megan Fath


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--> student projects

Interactive Media Workshop
Fall, 2003
Taught by: John Grimes

SongSeek: A Visual Music Search Tool for iTunes
Eric Holubow, Lucas McCann, Lucas Hackett

John Grimes’ Interactive Media Workshop is a class about developing innovative solutions for interactive software. One role of the designer, in this context, is to serve as a link between a specific content theory and the user-interface software being developed by engineers. To do this, the designer must build a user-centered case – a case that considers the needs of the user and can provide ideas on how to properly make the software user-accessible.

Eric Holubow, Lucas McCann, and Lucas Hackett chose a virtual music search scenario to exercise this principle. The idea was to use mpeg 7 technology, which can give mp3’s profiles based on low-level descriptors (1’s and 0’s) and high level descriptors (genre, ratings, etc.), to search for music. What they ended up with was a visual interface in which the user can navigate through “galaxies” of songs in a space whose organization is based on the attributes of the songs. The goal of this interface is to laid people in discovering new music based on qualities beyond reviews and opinions, but actually inherent in the rhythms, melodies, and patterns in the songs at their most basic levels.

Unfortunately this project isn’t available on seeID, but simply find Eric, Lucas, or Lucas and they can show you how this thing works.

- Phillip LaFargue II


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Newsletter contributors: Sara Cantor, Jenny Fan, Lucas Daniel, Philip LaFargue II, Yi Leng Lee, Christine Choi, Taylor Lies, Brandon Schauer, Megan Fath

to send newsletter submissions: newsletter@id.iit.edu