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| Education |
- Institute of Design (ID), Illinois Institute of Technology (IIT) Chicago
Master of Design, Design Planning, Spring 2007
Graduated with Honors
Awarded with Nathan Fellowship
Relevant Coursework: Strategic Design Planning, Design Analysis, User research, Human Factors, Communication Planning.
- Universitat Pompeu Fabra (UPF), Barcelona, Spain
Master’s Degree in Interaction Design, 2001
- Elisava Escola de Disseny, Barcelona, Spain.
Bachelor of Fine Arts in Industrial Design, 2000
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| Experience |
- Design Services Team (DST) - Office of the CEO. SAP Labs, Palo Alto, CA. USA
Senior Strategic Design Consultant, 2006 - Present
Worked on the product definition of the next SAP flagship product doing research, using analysis
tools to find out insights and develop design criteria. In addition, organized and facilitated
internal workshops demonstrating design methods and frameworks to fellow employees.
- V2_Lab Institute for the Unstable Media, www.v2.nl Rotterdam, The Netherlands.
User experience designer and Researcher, 2002 - 2004
Worked as lead User Experience designer in one of the leading media labs in Europe applying
user-centered design methods to the development of multimedia interactive works. Conducted
research on 3D search environments, virtual communities, digital archives and networked
applications in the context of European-wide projects. Publicly presented live digital works at the
Technology Fair of Utrech and at the Amsterdam ‘e-Culture Fair’ and was invited as respondent
in the ‘Digital Werk’ seminar.
- Herraiz & Soto + CSSWG, Barcelona, Spain
Interactive Media Creative lead, 2005
Led and developed an ‘advergaming’ project for an on-line advertising campaign for Mahou
and Real Madrid CF. Managed design development team, developed creative strategy and
incorporated basic Artificial Intelligence (AI) principles applied to agents and entities.
- Entertraining Company, Rotterdam, The Netherlands
Interaction and visual designer, 2001
Led multidisciplinary User Experience team that designed a wide range of interactive and webbased
applications related to e-learning, corporate intranets and websites for nationwide Dutch
firms like Elsevier and Verenigde Tankrederij.
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| Publications and Awards |
- Book “Media House Project” Actar Ed. Barcelona, 2000
Published media research project “DomOS“ (6 pages) which investigated new ways on how virtual and physical objects could be linked and managed by users in the context of domotics and in the scenario of a networked house of the future.
- EUROPAN - European Federation of Architectural Competitions
1st Prize Award among +2000 participants in the 7th EUROPAN biannual Competition “The suburban challenge”, 2003
Teaming with 3 European architects, conducted both on-site field user research and secondary research, and envisioned strategies and solutions to address the challenge of developing new sustainable suburban areas in fast growing European cities.
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| Teaching |
- Kellogg School of Management, Chicago | University of Illinois, Urbana-Champaign
Workshop Co-author and Facilitator, 2006
Co-authored and facilitated a workshop created to help participants immerse themselves in
Emerging Markets and generate valid offerings and profitable business models.
- Piet Zwart Institute. Willem de Kooning Academy. Rotterdam, The Netherlands.
Project tutor at the Media Design Master Program, 2003
Provided methodology and tutored students in the development of an interactive project aimed at reinforcing the identity of a multiethnic area in Rotterdam by providing them a virtual platform to interact, cooperate and build relationships among them.
- Escola Elisava de Disseny. Barcelona, Spain.
Guest teacher at the Interface Design Master Program, 2004
Taught methodology and interaction design development processes to be applied later by students in their final master thesis.
- IIT Institute of Design - IIlinois Institute of Technology, Chicago
Teaching Assistant at the Master of Design, 2006 -2007
Assisted students in both a Product Workshop class sponsored by Honeywell (spring 2007) and
in the Structured Planning class taught by Charles L. Owen (fall 2006).
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| Skills & Capabilities |
- Design
∙ Truly multidisciplinary design thinking
∙ Focus on design and business value
∙ Holistic approach to problem solving
∙ Sharp analysis and insight generation
∙ Leadership and team collaboration
- Interests
Networked communities, Information Technologies, Emerging Markets
and BOP, Sociocultural Trends, Globalization, Sustainable
Business and Contemporary Culture.
- Languages
fluent in English, Spanish and Catalan. Some familiarity with Dutch and French.
- Software
Communication tools: Photoshop, Visio, InDesign,
Microsoft Office, Illustrator
Interactive Media authoring tools: Object-Oriented
Programming, HTML + CSS, Flash, Director + Lingo
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