Education
  • Institute of Design (ID), Illinois Institute of Technology (IIT) Chicago
    Master of Design, Design Planning, Spring 2007
    Graduated with Honors
    Awarded with Nathan Fellowship

    Relevant Coursework: Strategic Design Planning, Design Analysis, User research, Human Factors, Communication Planning.

  • Universitat Pompeu Fabra (UPF), Barcelona, Spain
    Master’s Degree in Interaction Design, 2001

  • Elisava Escola de Disseny, Barcelona, Spain.
    Bachelor of Fine Arts in Industrial Design, 2000

Experience
  • Design Services Team (DST) - Office of the CEO. SAP Labs, Palo Alto, CA. USA
    Senior Strategic Design Consultant, 2006 - Present
    Worked on the product definition of the next SAP flagship product doing research, using analysis tools to find out insights and develop design criteria. In addition, organized and facilitated internal workshops demonstrating design methods and frameworks to fellow employees.

  • V2_Lab Institute for the Unstable Media, www.v2.nl Rotterdam, The Netherlands.
    User experience designer and Researcher, 2002 - 2004
    Worked as lead User Experience designer in one of the leading media labs in Europe applying
    user-centered design methods to the development of multimedia interactive works. Conducted
    research on 3D search environments, virtual communities, digital archives and networked
    applications in the context of European-wide projects. Publicly presented live digital works at the Technology Fair of Utrech and at the Amsterdam ‘e-Culture Fair’ and was invited as respondent in the ‘Digital Werk’ seminar.

  • Herraiz & Soto + CSSWG, Barcelona, Spain
    Interactive Media Creative lead, 2005
    Led and developed an ‘advergaming’ project for an on-line advertising campaign for Mahou
    and Real Madrid CF. Managed design development team, developed creative strategy and
    incorporated basic Artificial Intelligence (AI) principles applied to agents and entities.

  • Entertraining Company, Rotterdam, The Netherlands
    Interaction and visual designer, 2001
    Led multidisciplinary User Experience team that designed a wide range of interactive and webbased applications related to e-learning, corporate intranets and websites for nationwide Dutch firms like Elsevier and Verenigde Tankrederij.


Publications and Awards
  • Book “Media House Project” Actar Ed. Barcelona, 2000
    Published media research project “DomOS“ (6 pages) which investigated new ways on how virtual and physical objects could be linked and managed by users in the context of domotics and in the scenario of a networked house of the future.

  • EUROPAN - European Federation of Architectural Competitions
    1st Prize Award among +2000 participants in the 7th EUROPAN biannual Competition “The suburban challenge”, 2003
    Teaming with 3 European architects, conducted both on-site field user research and secondary research, and envisioned strategies and solutions to address the challenge of developing new sustainable suburban areas in fast growing European cities.

Teaching
  • Kellogg School of Management, Chicago | University of Illinois, Urbana-Champaign
    Workshop Co-author and Facilitator, 2006
    Co-authored and facilitated a workshop created to help participants immerse themselves in
    Emerging Markets and generate valid offerings and profitable business models.

  • Piet Zwart Institute. Willem de Kooning Academy. Rotterdam, The Netherlands.
    Project tutor at the Media Design Master Program, 2003
    Provided methodology and tutored students in the development of an interactive project aimed at reinforcing the identity of a multiethnic area in Rotterdam by providing them a virtual platform to interact, cooperate and build relationships among them.

  • Escola Elisava de Disseny. Barcelona, Spain.
    Guest teacher at the Interface Design Master Program, 2004
    Taught methodology and interaction design development processes to be applied later by students in their final master thesis.

  • IIT Institute of Design - IIlinois Institute of Technology, Chicago
    Teaching Assistant at the Master of Design, 2006 -2007
    Assisted students in both a Product Workshop class sponsored by Honeywell (spring 2007) and
    in the Structured Planning class taught by Charles L. Owen (fall 2006).


Skills & Capabilities
  • Design
    ∙ Truly multidisciplinary design thinking
    ∙ Focus on design and business value
    ∙ Holistic approach to problem solving
    ∙ Sharp analysis and insight generation
    ∙ Leadership and team collaboration

  • Interests
    Networked communities, Information Technologies, Emerging Markets and BOP, Sociocultural Trends, Globalization, Sustainable Business and Contemporary Culture.

  • Languages
    fluent in English, Spanish and Catalan. Some familiarity with Dutch and French.

  • Software
    Communication tools: Photoshop, Visio, InDesign, Microsoft Office, Illustrator
    Interactive Media authoring tools: Object-Oriented Programming, HTML + CSS, Flash, Director + Lingo