My approach is using human-centered research methods to understand users, their unacknowledged needs, behavior, discourse, cognitive processes, and interaction with products, systems, organizations and messages. It is transforming this understanding into concepts to guide the creation of innovative design solutions, through iterative prototyping.
Human-Factors
The human factors framework addresses users' physical capabilities, cognitive functions, cultural background and social and emotional situation at the time of product or service use. Through this approach, it is possible, for instance, to modify an existing product for different cultures and sub-cultures, or to design services that meet particular human needs, while being sensitive to physical, social and economic issues.
Ethnography
Through a range of methods borrowed from social science research, such as ethnographic observation and video ethnography, data is gathered, human behavior is analyzed and understood, prototypes are developed and human-centered designs are tested.
Interaction
The use of a variety of description methods makes it possible to look at interaction from different viewpoints, leading to the development of valuable insights. Some of the frameworks and tools used in the design of interaction and interface are: scenario-based design, task-based analyses, interaction diagrams, information flow diagrams, personas, context map, pattern of activities and situations and wire-frames. These are part of a resourceful collection of design techniques that allow working collaboratively with team members and clearly communicating ideas to others; going back to the user throughout the creation process, and even after the product's release to market, to test human-centered designs; and making a difference through communication design.
Prototyping
From problem scenarios, through conceptual, behavioral and procedural prototypes, it is possible to observe user interaction early in the design process, leading to improved and more usable products.
