Observing Users
Ethnographic Research: Athlethic Center
What can be learned from conducting in-depth primary research of an athletic center? In this project, we used various primary research methods such as video ethnography, user observation, stakeholder interviewing and card sorting to uncover insights about needs surrounding an athletic center.
As a result of our investigation, we generated a series of concepts and solutions to address the complex problems facing stakeholders. These ideas were then evaluated and a short-term and long-term roadmap for implementing the best ideas was created.
